praxapp

2012

UI/UX

Branding

Praxapp, the “practical application platform,” is a cloud-based exclusive data service. Its volumetric logo mark was designed specifically for digital use, with color sacrificed in favor of usability and clarity. Rendered only in grayscale, it supports interfaces where colors are reserved for applications and user actions. The platform’s interface is built on a universal visual language, eliminating the need for text-based navigation and ensuring accessibility for all users.